Lack Of Branding And Marketing Affects Our Players Market Value Says Mr.Akwowe
Most clubs in Africa are lacking the business aspect of the game which is through Branding and Marketing
Some Divisional and Premier clubs and their players are financially handicap due to their lack of in-depth understanding of Branding and Marketing in the world of football
It takes branding to attract Sponsors and Marketing to increase the Value of Sponsors and Players Transfer but most clubs are not seeking that all because they lack the business aspect of the game
I plead to the Club Presidents and Chief Executive Officer (CEOs) to look at those areas and bring monies in their clubs and boost the Market Value of their Players
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By: Kanyiri Suburu Lucio/@SuburuAbdulai